Back-End services
Where an order becomes an order.
The back end is everything a customer never sees and every part they depend on: the rule that decides a price, the record that says the payment cleared, the message that tells another system what happened. We build that layer and then run it.
Every project on this site runs on a back end we built and configured.
Overview
Back-End, the way we do it
Front ends get the attention because they are the part you can show someone. The back end is where the money and the liability sit. Get it wrong and the screen still looks fine while orders quietly go missing, two systems disagree about a customer, and nobody can say which number is the real one.
We design the data first, then the rules that act on it, then the APIs that expose them, and we run the servers underneath it all. Every system on this site has a back end we built, and several of them we still operate today.
What's included
What you actually get
- The business rules that decide what your system is allowed to do
- APIs your website, your apps and your other software can call
- Databases designed to stay fast as they grow, and migrated without losing a record
- Built to hold up when the number of users climbs, not only on launch day
- On servers we configure, secure, back up daily and monitor
How we work
Five steps, no surprises
- 01
We talk
A call or a WhatsApp thread. You tell us what is not working; we tell you honestly whether we are the right people.
- 02
We scope it
A written plan with what you get, what it costs and how long it takes. Fixed, so there are no surprises later.
- 03
We build it
You see it as it goes, not at the end. Changes are cheap while it is still being built.
- 04
We put it live
On infrastructure we set up and secure, tested before the launch date.
- 05
We keep it running
Updates, monitoring and someone who answers. Most clients stay on a monthly agreement.
Questions
About back-end
Can you work with a back end we already have?
Yes, and it is a large part of what we do. We read it first and tell you what we find, including when the honest answer is that it needs restructuring before new features go in.
How do you handle traffic growth?
By designing for it and then measuring it, rather than assuming. Where load is genuinely unpredictable we build for it up front; where it is not, we do not sell you infrastructure you will never use.
Can our data stay inside Saudi Arabia?
Yes. Say so at the start and we will build for it. Several regulated sectors require it, and it is far easier from day one than as a migration later.
Also
Related work
- Quality AssuranceFind it before your customers do.
- UX DesignWork out what it should do before anyone builds it.
- UI DesignScreens people can use without being trained.
- Design SystemsOne set of rules, so the tenth screen looks like the first.
- Mobile ApplicationsApps people keep on the first screen.
- iOSiPhone apps built the way Apple expects.
- AndroidAndroid apps that work on the phones people actually own.
- FlutterFlutter, when one team has to cover both stores.
- AIAI that does one job, properly.
- Machine LearningModels that earn their place in the business.
- Data ScienceAnswers from the data you already have.
- LLMsLanguage models, kept on a short leash.
- Generative AIGeneration with a human still holding the pen.
- PythonPython, for the work that has to be read as well as run.
- DatabaseThe part of your system that is hardest to fix later.
- Node.jsNode.js, for the systems that have to answer quickly.
- GoGo, where it has to be fast and stay simple.
- .NET.NET, for the systems a business runs on.
- JavaJava, for systems measured in decades.
- Front-EndThe half of your product people actually see.
- Web DevelopmentCompany sites, customer portals, and web systems that hold up.
- ReactReact, built so the next team can still work on it.
- AngularAngular, for systems that have to last.
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